Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Don’t forget to use QR codes on your printed advertisements to appeal to smartphone users. The codes give access to your site, where you can offer coupons or special deals for those with smartphones. Examples of printed materials where the QR codes should be placed include: posters, business cards, flyers, brochures and catalogs. With easy availability, customers who have a need or desire for your services and products can reach out to you through the QR codes.
Mobile marketing messages should be brief and easily understood. Your message must come across loud and clear to your customers. This allows them to understand, relate to and absorb it much faster. As a general rule, a product’s customer base is constant unless there is an industry-wide factor that causes a change. On the other hand, mobile customers are not as stable and access to them can be changed by elements that are external to your market. Outdated or irrelevant technology can actually hurt your business, so it is important to remain up-to-date on new developments to maintain a competitive edge.
Send mobile marketing messages during normal business hours. These customers are more likely to be upset with you, than excited about the promotion. You will have to learn more about mobiles and mobile websites to understand how you can optimize your material for a mobile platform. Use a wide range of mobile devices to understand how they all work.
When you call or text someone, remember to personalize it and treat the person at the end of the phone with respect. Be sure to follow appropriate behavior when call someone’s cell phone and make the conversation short and to the point. The possibilities are endless when it comes to mobile marketing, but if you do not use it the right way, it can cause irritation to most people. Adopt a methodical approach to using the tips you learned here today, especially if you are new to mobile marketing. You will be rewarded with an expanding customer base and some exciting new avenues for your business to pursue.